Seminar on Digital Transformation and Electronic Marketing Faculty of Commerce, Benha University Under the patronage of His Excellency Prof. Dr. Nasser El-Gizawy, President of the University ^Featured

Seminar on Digital Transformation and Electronic Marketing

Under the Patronage of:
His Excellency Prof. Dr. Nasser El-Gizawy
President of the University

Her Excellency Prof. Dr. Jehan Abdelhady
Vice President for Graduate Studies and Research & Acting Vice President for Education and Student Affairs

Prof. Dr. Magdy Meligy Abdelhakim
Acting Dean of the Faculty

The Faculty, in cooperation with the General Directorate of Student Welfare (Student Leadership Center) and the Ministry of Youth and Sports, organized a seminar entitled:

"Digital Transformation and Electronic Marketing"

Presented by:

• Dr. Ahmed Gamal Ghazaly
• Dr. Hesham Amin Emam

Seminar Topics:

1. Digital transformation as a concept for creating value
2. Components of digital transformation
3. Stages of implementing digital transformation in the business environment
4. Artificial intelligence and its role in improving processes
5. Big data and its relationship with artificial intelligence
6. Electronic marketing as a concept and the difference between it and traditional marketing
7. Importance of electronic marketing
8. Components of electronic marketing
9. Technologies used in electronic marketing
10. Electronic marketing and website design
12. 
13.